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    <lastmod>2020-05-19</lastmod>
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    <lastmod>2022-02-07</lastmod>
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    <loc>https://www.robexagency.com/melissa-geska</loc>
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    <lastmod>2022-02-03</lastmod>
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      <image:title>Melissa Geska - Melissa Geska Chairwoman, Board of Directors</image:title>
      <image:caption>Melissa Geska, Chairwoman of the Builder’s Exchange of Rochester, is the President and owner of US Ceiling Corp, a commercial subcontractor, GC, and development firm. Melissa is an industry leader and was named a Rochester Business Journal (RBJ) Circle of Excellence and Excellence in Construction honoree in 2021, an RBJ Women of Excellence honoree in 2018, and shortlisted in 2018 and 2019 as an SBC Businessperson of the Year finalist. US Ceiling received NYS’ most prestigious honor for M/WBEs in 2018: the Carey Gabay Excellence and Innovation Award. As part of her commitment to her community, Melissa works closely with the Urban League of Rochester in support of their varied initiatives, as well as other local non-profit organizations that help support and empower women and priority populations. She serves on the Al Sigl Board of Governors, Monroe County Workforce Development Board, Flower City Habitat Board, and as a trustee for Young Women’s College Prep- a single gender college readiness charter school in Rochester, NY . Melissa is also past president of the Greater Rochester Chapter of the National Association of Women in Construction.</image:caption>
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    <loc>https://www.robexagency.com/denise-murphy-mcgraw</loc>
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    <lastmod>2022-02-10</lastmod>
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      <image:title>Denise Murphy McGraw - Denise Murphy McGraw Executive Director</image:title>
      <image:caption>Denise Murphy McGraw is a seasoned association management, advocacy, political and issue campaign professional, and governance leader who, for more than 30 years, has achieved success helping employers, professional trade organizations, nonprofits, and communities prosper by implementing sustainable growth strategies for organizations of all sizes. As executive director of The Agency, she leads a dynamic team of fulltime staff and consultants who offer services such as fundraising, political consulting, leadership and governance coaching, association administration, and DEI training.    Denise has held positions within state government, trade associations, and the largest academic health care system in Upstate New York. During her tenure as the executive director of the Chamber Alliance of New York, she developed the strategic plan that transformed the organization into one of the largest state-level trade associations for chambers of commerce in the United States. She was the legislative director for Assembly Majority Leader (now United States Representative) Joseph D. Morelle of Rochester and led the legislative advocacy campaign for one of the most significant business stimulus packages in New York State history. In addition, she has obtained more than $1 billion federal, state, and local funding for economic development initiatives, capital projects, health care research and disease prevention, education initiatives, energy savings programs, and efforts to combat food insecurity.    In 2020, Denise chaired Upstate New York for Biden-Harris and served on the leadership team of New York for Biden-Harris.  In her role, she led volunteer and field operations that resulted in hundreds of thousands of voter contacts throughout the country.  She also founded New York Catholics for Biden which helped President Biden win the important swing state of Pennsylvania.  Currently, she is helping lead the national steering committee that will soon be launching Catholics Vote for Common Good, a national social justice voter mobilization organization.    As chairwoman of the Presidential Search Committee for Schenectady Community College, Denise led the process to name SCCC’s first new president in nearly two decades and the first ever person of color. She is president of the Junior League of Schenectady &amp; Saratoga Counties and founded the nationally recognized Capital Region Antiracism Training Initiative, leading to the 21-Day Racial Equity Challenge, and the Allyship Institute, which has hosted more than a dozen free community training programs related to parenting, education, health disparities, food racism, and antiracism efforts for people of faith. She currently co-hosts Community Conversations, a weekly public affairs television program focusing on bringing awareness to issues of diversity, equity, inclusion, antiracism, and allyship.   Denise is a native of Merrick, Long Island. She is a graduate of the U.S. Chamber of Commerce’s Institute of Association Management at the University of Charleston in South Carolina and received her Bachelor of Science degree in Political Science from the State University at Brockport. Denise lives in Niskayuna, New York along with her husband, David, and their daughter, Caroline, who is a senior at the Catholic University of America in Washington, D.C., was New York State’s youngest delegate to the 2020 Democratic National Convention and is currently serving as an intern at the White House Office of Drug Control Policy.</image:caption>
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    <loc>https://www.robexagency.com/leadership-coaching</loc>
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    <lastmod>2022-02-03</lastmod>
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      <image:title>Leadership Coaching - Don Riling</image:title>
      <image:caption>Don began his leadership training background as International Projects Director for Messenger International, a worldwide service and relief organization based in San Jose, California. Under his leadership, MI mobilized 14,000 workers to 22 countries over a 15-year period. Since then, Don has studied and practiced leadership development with executive leaders in multiple industries for over 40 years. Today, Don focuses his energy on strategic leadership development for companies and associations, including executive coaching with senior leaders, enabling them to strengthen their skills, vision, and long-term strategic development for their organizations.</image:caption>
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      <image:title>Leadership Coaching - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.robexagency.com/patrick-coyle</loc>
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    <lastmod>2022-02-03</lastmod>
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      <image:title>Patrick Coyle - Patrick Coyle Communications &amp; Field Director</image:title>
      <image:caption>Patrick Coyle has a great deal of experience managing communications and field programs for campaigns across New York State. Most recently he was the Communications Director for Rochester Mayor Malik Evans in his 2021 campaign, and before that served as the Field Director for State Senator Jeremy Cooney’s successful 2020 campaign.</image:caption>
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    <lastmod>2023-02-23</lastmod>
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      <image:title>Our Team</image:title>
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      <image:title>Our Team</image:title>
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    <lastmod>2022-02-03</lastmod>
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      <image:title>Jasmine Gelsomino - Jasmine Gelsomino Creative Director</image:title>
      <image:caption>Jasmine Gelsomino is experienced in translating marketing objectives into creative strategies, designs, and plans. Jasmine manages graphic design, website development, collateral development, advertising, and promotions. She received her Bachelor of Arts degree in graphic design and public relations from the State University at Oswego. Jasmine lives in Rochester. NY.</image:caption>
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    <lastmod>2023-02-23</lastmod>
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    <loc>https://www.robexagency.com/association-managemen</loc>
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    <lastmod>2022-02-03</lastmod>
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    <loc>https://www.robexagency.com/about</loc>
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    <lastmod>2022-02-02</lastmod>
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      <image:title>About - ROBEX Agency.</image:title>
      <image:caption>We are a team of dedicated, experienced professionals who can help take you and your organization to the next level. Our team’s expertise and proven track record in association management, leadership training, and political strategy will allow you to focus on what really matters: growing your business or organization. By utilizing our competitive pricing and team of professionals, you will be able to keep up with the incredible demands of maintaining your day-to-day operations while knowing that the growth and stability of your organization is in capable hands. We understand the challenges that campaigns, associations, and executives face every day and we are here to help. At the ROBEX Agency, we believe in collaborative leadership and will work with your team to ensure long term success. Our team will work closely with you to develop strategic solutions to address concerns both big and small.</image:caption>
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  <url>
    <loc>https://www.robexagency.com/alex-winslow</loc>
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    <lastmod>2022-02-03</lastmod>
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      <image:title>Alex Winslow - Alex Winslow Finance Director</image:title>
      <image:caption>Alex Winslow is a political fundraiser with several years of experience on races of all levels throughout the country. She has served as finance director on campaigns ranging from from County Legislature races to Congressional races. Most notably, Alex has served as finance director for Congresswoman Sharice Davids (KS-03), U.S. Ambassador Rufus Gifford, and Rochester Mayor Malik Evans. Alex lives in Rochester, NY with her husband and two dogs.</image:caption>
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  <url>
    <loc>https://www.robexagency.com/home</loc>
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    <lastmod>2022-02-03</lastmod>
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      <image:title>Home - Association Management</image:title>
      <image:caption>We offer services that assist in effectively managing organizations of all sizes and scopes.  These include traditional back-office operations such as bookkeeping, governance and leadership training, meeting management and planning, as well as website administration, creating a social media presence, and providing positive public relations, and publication services. These expert services represent our commitment helping all our clients thrive, grow, and remain relevant.</image:caption>
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      <image:title>Home - Diversity, Equity &amp; Inclusion</image:title>
      <image:caption>We take a systemic approach to help organizations access and engage a more diverse workforce; build inclusive leadership capabilities; foster a culture of belonging; and embed equity and inclusion across every business function.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61f2bed1abe54945f16d6589/1643836832683-RQITZHKIX835SM8KQ62Y/pexels-fauxels-3184422.jpg</image:loc>
      <image:title>Home - Leadership Coaching</image:title>
      <image:caption>We specialize in re-building organizations and communities. The starting point is the question: Where does an organization or community want to go? We facilitate the changes required to realize those goals and aspirations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61f2bed1abe54945f16d6589/1643837048855-PW417ZC7L85UECRZFAXG/pexels-alex-green-5699475.jpg</image:loc>
      <image:title>Home - Political Strategy Communications</image:title>
      <image:caption>Our results-oriented team focuses on positive, efficient, and cost effective campaigns.</image:caption>
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